What does Bicycle Parts Direct do with my personal information?

Bicycle Parts Direct uses personal information to enhance the overall shopping experience by providing you with better customer care. Positive customer identification allows us to contact the customer and ensure all their needs are met and handled appropriately and accurately. All personal information that we acquire is provided by each individual customer. It is this personal information, given to us by the customer, which allows Bicycle Parts Direct to provide knowledgeable support by our customer care team. Benefits you may receive by allowing us to keep your personal information on hand include:

A Personal Internet Account

You will be identified by Bicycle Parts Direct every time you log in with your personal customer number so in the future you will save time by not having to submit your information again.

Traceable Product Delivery

You will be able to track the location of your shipment through our online tracking system.

Order Status Updates

You will receive order status updates through email notification, including order-confirmation and order-shipped.

Personalized, Knowledgeable Customer Care

Our customer care team will be able to assist you promptly and accurately by identifying you and your preferences.

Will Bicycle Parts Direct sell my email address?

NO! Bicycle Parts Direct will not sell, trade, share or rent your email address to anyone. We believe that your email address is personal and should be kept that way. We use your email address to provide you with better customer care support, and to update you on Bicycle Parts Direct Internet specials that you have requested.

Email Newsletter Permission Statement

When you sign up for our email deals newsletters you will receive email updates about our new products, holiday sales, clearance promotions, exclusive offers, plus coupon codes! You can unsubscribe at any time by logging into your account on our website and clicking unsubscribe from email newsletters or by clicking unsubscribe on any email we send you.

Ship Station

By using this extension, you may be storing personal data or sharing data with an external service. Ship Station Privacy Policy here


When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read their privacy policy here.


Here is the link to the PayPal Privacy Policy here.


Here is the link to the Stripe Privacy Policy here.

Your Choices

To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at www.aboutads.info/ choices and perform a global opt-out on each browser and device that you would like to be opted out on. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to Bicycle Parts Direct websites or apps, or your interaction with advertisements for Bicycle Parts Direct delivered by Bicycle Parts Direct.

The opt-out tool described above is Cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.